Son nom ne vous dit pas grand chose, mais pour de nombreux horlogers Suisses, Itay Noy est un oiseau rare, repéré depuis longtemps par les journalistes professionnels, et qui fait honneur à la corporation des artisans-artistes.
Un horloger d’exception “Made in Israel”. Disons plutôt “Made in Tel Aviv”. Il est rare qu’un horloger israélien soit aussi complimenté en Suisse… et par les meilleurs critiques.
Dans letemps.ch : “Les montres d’Itay Noy veulent raconter des histoires. Le fondateur de la marque a rencontré l’horlogerie dans les rayons du magasin où il était vendeur. Notre tour du monde horloger s’achève à Tel Aviv en Israël”.
LE PLUS. Itay Noy X-Ray Watch Review Wrist Time Reviews
The Itay Noy X-Ray watch collection as a concept continues to impress me – I last reviewed their ID watch here. The idea of this newer piece isn’t overly complex but it is satisfying and poetic.
I am not sure of what inspired him, but Israeli Itay Noy (a man and a brand) decided to show you what was under the dial of these watches – in what ironically is an unorthodox manner.
If you know anything about the watch world, you know that skeletonized dials on timepieces are very popular. Such watches show an actual view into the movements.
What Itay Noy wanted to do was offer a traditional dial that illustrated what the movement looked like in a monochromatic tone. It is an artful presentation on the skeletonization concept done in a unique way. At the same time. Itay Noy does actually offer skeletonized dial watches in their Netline collection. I offer some additional info and imagery on the Netline and X-Ray collection here.
Israelvalley.com – Dan Rosh
